Study: climate skeptics are winning the public opinion war

Watts Up With That?

From MICHIGAN STATE UNIVERSITY:

Climate-change foes winning public opinion war

EAST LANSING, Mich. — As world leaders meet this week and next at a historic climate change summit in Paris, a new study by Michigan State University environmental scientists suggests opponents of climate change appear to be winning the war of words.

"It's extremely difficult to change people's minds on climate change, in part because they are entrenched in their views," says Aaron M. McCright, a Michigan State University environmental scientist. “It’s extremely difficult to change people’s minds on climate change, in part because they are entrenched in their views,” says Aaron M. McCright, a Michigan State University environmental scientist.

The research, funded by the National Science Foundation, finds that climate-change advocates are largely failing to influence public opinion. Climate-change foes, on the other hand, are successfully changing people’s minds — Republicans and Democrats alike — with messages denying the existence of global warming.

“This is the first experiment of its kind to examine the influence of the denial messages on American adults,” said Aaron M. McCright, a sociologist…

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