From DUKE UNIVERSITY and the department of Mannian screaming and insults, comes this attempt to yet again, find the perfect message to sway climate skeptics.
Messages that conflict with audience’s partisan identity fail, exacerbate opposition
DURHAM, N.C. — Political advocates who support action on climate change have long sought “the perfect message” for swaying skeptics. If the issue can be framed correctly, they believe, the battle can be won.
A new Duke University study suggests it may be more complicated than that.
“Because climate change has become polarized along party lines, it’s no longer just an issue of finding ‘the right framing’ to convey relevant facts,” said study author Jack Zhou, who will graduate with a Ph.D. in environmental politics next month from Duke’s Nicholas School of the Environment. “It has become a matter of political identity, particularly the political party we feel closest to.”
Even efforts to frame climate…
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