“Green” Millennials set New Standards in Wasteful Consumerism

Watts Up With That?

A bowl of Kellogg's Froot Loops cereal. Shown in a clear bowl with a spoon and milk. A bowl of Kellogg’s Froot Loops cereal. Shown in a clear bowl with a spoon and milk. By Evan-Amos (Own work) [CC0], via Wikimedia CommonsGuest essay by Eric Worrall

As a climate skeptic I couldn’t care less about recycling, carbon footprints, “lights on” Earth Hour, or any of the other claptrap associated with the green religion. But the breathtakingly wasteful lifestyle choices of the allegedly green “Millennials” put my efforts to enjoy the advantages of consumerist living to shame.

Cereal, a Taste of Nostalgia, Looks for Its Next Chapter

“The cereal category is certainly shifting,” said Melissa Abbott, director of culinary insights for the Hartman Group, a consumer food research organization. “Consumers over all are less interested in industrially processed grains as a meaningful start to their day.”

Some organic and other brands perceived as more healthful are selling well, so General Mills has added three…

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